Provides a basis for influencing key external players - business, government and non-governmental organizations - to support the business strategy. This may mean contracts with major customers and suppliers, the conclusion of acquisitions and alliances, as well as securing funding from investors and banks. It can also mean the creation of coalitions to influence public bodies generally, working with institutional shareholders, and to influence key opinion leaders in the media and analyst communities. Demonstration of effective corporate diplomats skillfully use the tools of diplomacy - negotiations, building coalitions and public relations -. For the formation of a favorable business environment "Hide
by Michael D. Watkins, 17 pages. Publication date: April 22, 2003. Prod. #: 903096-PDF-ENG
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