In the first half of 2003, Universal Music Group (UMG), the largest record company in the world, is part of the problem conglomerate Vivendi Universal. The company is a market leader in the recording industry, which is in the third year of a severe recession in 2003. UMG and its competitors have to struggle with the problems of the free online distribution services (for example, the late popular Napster and KaZaa) and other technological shocks. Analyzes the structure of the record industry and uses perspective UMG executives and talent managers to explore the challenges and opportunities UMG and the recording industry. "Hide
by Robert A. Burgelman, Philip Meza, Lewis Fanger, Cecilia G. O'Reilly Source: Stanford Graduate School of Business 31 pages. Publication Date: June 4, 2003. Prod. #: SM112-PDF-ENG
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