Circles is a company that works employee and customer loyalty programs for businesses. The company was founded by two graduates of the GSB in the late 90's. Describes the idea, the process of formation, the founder of the company, as well as various management dilemmas faced with determining which markets to pursue and how to get clients without a large investment in marketing. Also describes the transition from the consumer to the enterprise-focused company. "Hide
by Garth Saloner, Jamie Earle Source: Stanford Graduate School of Business 19 pages. Publication Date: July 21, 2003. Prod. #: E160-PDF-ENG
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