Natura is a company in personal care, health care and make-up industry in Brazil. In the early 1990s, as part of their "good corporate neighbor" policy, the company has made sporadic contributions to the communities surrounding its plants and offices. Natura collaboration with Mary Matilda Cremm public schools located near its factory Itapecerica da Serra, followed that pattern as well. By 1992, the association had all the characteristics of traditional charity collaboration, consisting of cash and in-kind contributions made by the company to respond to the specific needs of the school. However, the management of Natura was not satisfied and said company contributions patronizing. They appealed to his fellow school to offer a new kind of relationship that will provide a deeper and more lasting results. Both partners want the school to become an agent of change in society. They sought help CENPEC, civil society organizations dedicated to strengthening public education. Matilda, a school located in the outer part of the county around the state capital, managed to become one of the top five schools in the state of Sao Paulo. "Hide
by Rose Mary Fisher, Tania Casado Source: Social Enterprise Knowledge Network 25 pages. Publication Date: July 25, 2003. Prod. #: SKE003-PDF-ENG
Related Case Solutions & Analyses:
Auchan in Syldavia: Formulating a strategy for the new subsidiary
Joe Willis: Feeling the Heat in Thailand (C)
Pursuit of Relevance in Management Education
7 Deadly Sins of Performance Measurement and How to Avoid Them
Green Dot Public Schools: To Collaborate or Compete
Lessons from Stakeholder Theory for U.S. Business Leaders
Organizational Use of Decision Analysis
Harlem Childrens Zone: Driving Performance with Measurement and Evaluation
HP-Cisco Alliance (A)
Chengwei Ventures and the hdt Investment
