Ohio Art is changing its advertising and distribution strategies for the construction of a new line of toys aimed at adults called nanoblock. Distribution is focused on the toy and hobby points, avoiding mass merchandisers, but Amazon.com also harvesting and sale nanoblock line. Digital marketing strategies that are being developed for both Amazon.com and promotion through social media. In the midst of his efforts to shift marketing new media, management is distracted by the media storm Assistant presidential candidate Mitt Romney, who noted that the platform Romney is "almost like Etch A Sketch. Species can be stirred up and we start all over again." Case describes a number of digital marketing strategies, including temporary price reduction through the "Golden Box" Amazon deals. The fact is, the continuation of the case, which describes in more traditional advertising experiments for toys distributed through mass merchandisers. "Hide
by Paul W. Farris, Rajkumar Venkatesan, Megan Murray, Dustin Moon Source: Darden School of Business 9 pages. Publication Date: July 31, 2012. Prod. #: UV6473-PDF-ENG
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