Over the past five years, there were a variety of market mechanisms to address various issues related to the business-to-business (B2B) e-commerce. However, there is a general lack of understanding on the part of researchers and practitioners on two key questions: What are the main characteristics of the market mechanism? What factors influence the selection of one of the market mechanism over the other? Addresses these issues by examining 12 different market mechanisms in 200 B2B e-marketplaces. Four factors - the degree of fragmentation, asset specificity, complexity, product description, and the difficulty of assessing the cost - much control the choice of an appropriate market mechanism for the organization. For amateur use these market structures, organizations need to develop new strategies and reconfigure their supply chains. "Hide
by B. Mahadevan Source: California Management Review 16 pages. Publication Date: 01 Oct 2003. Prod. #: CMR270-PDF-ENG
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