Pixim, Inc, a start-up founded in 1999 by two electrical engineering graduate students and a professor of electrical engineering, made of semiconductors for digital imaging devices. The main 38-employee technology, digital platforms of Pixel, or DPS, was a digital imaging system based on the technology, two of the founders was developed at Stanford University, which licensed the technology Pixim. DPS was a unique tool for the study of the problem that the existing system of digital and film images have yet to decide whether to control the vagaries of light, to avoid over-or underexposed images. Technology from Pixim automatically exposed parts of the image for optimum illumination and led to a much clearer picture. In August 2001, Bob Siegel, vice president of business development, said the company's position. He joined Pixim three months ago, when the company was in the midst of its first definition of target markets and target customers. Hired to lead the strategy and help with large corporate relationships, Siegel was conducted an internal review and have organized a number of key meetings in the previous three months. His analysis has helped the company reduce its attention to its first market. Companies will have to play in all major imaging applications over time to become significant. "Hide
by Robert A. Burgelman, Cara McVie Source: Stanford Graduate School of Business 33 pages. Publication Date: October 11, 2003. Prod. #: SM118A-PDF-ENG
