Serono Harvard Case Solution & Analysis

This case traces the development of a balanced scorecard for the fast-growing biotech company in transition. It reads as new CEO embraces the concept of early indicators to explain and assess the progress of its strategic objectives for the different stakeholders. If subsequently traced the introduction and development of a system of indicators, as they are cascaded throughout the organization. Finally, the North American financial officer encounters a problem related performance goals for the performance of his individual goals finance team. "Hide
by Lawrence P. Carr Source: Babson College 13 pages. Publication Date: November 6, 2003. Prod. #: BAB043-PDF-ENG

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