Head of the British planner business forum, Richmond events, trying to expand its product range into new areas of the conference. At the same time, they are trying to decide how the managers that are critical to the success of an event should be hired, training, management and save. There is a philosophical disagreement between the leaders on how to Richmond events to the next level. Founder Mark Rayner wants to stay the course and give project managers so much autonomy as possible. He argues that autonomy leads to priceless innovation and argues that regulatory control will prevent managers to go too far away. Deborah Parkes marketer wants to simplify the manufacturing process and build a hierarchy to promote consistent quality of service. As management considers using its service platform and expanding in Asia, these workers will increase tension. "Hide
by Amy C. Edmondson, Kristin J. Lieb Source: Harvard Business School 14 pages. Publication Date: November 18, 2003. Prod. #: 604055-PDF-ENG
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