Pizza Public Co. Ltd. Thailand (A) Harvard Case Solution & Analysis

Pizza Public Ltd. (RVPK) is a division of A small group of companies that focuses on the management and operation of the catering trade. It will take place between November 1999 and February 2000 and covers the negotiation process between the PPLC and Tricon Restaurants USA regarding the extension of the franchise agreement for Pizza Hut in Thailand. After 20 years of brand management, the agreement can not be reached and PPLC should plan the development of a new brand of pizza. "Hide
by Michael R. Pearce, Kathleen E. Slaughter, Elizabeth O'Neil Source: Richard Ivey School of Business Foundation 21 pages. Publication Date: December 18, 2003. Prod. # 903A24-PDF-ENG

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