This case chronicles the origins and growth of Sorbet, chain of beauty salons targeting upper income women in South Africa's urban settlements. Owner Ian Fuhr determine if a new salon experience in South Africa, offers clients unlike anything in the industry. He carefully manage human resources in order to motivate staff and develop a customer base. In addition, the company has external beauty therapy school staff members to improve and train potential. In addition, Four highlighted the growing brand awareness and carefully regulate the company's sales mix as all the potential profits, all the while developing a customer-oriented culture. The case concluded by informing the reader, two new businesses that have recently been launched under the brand Sorbet and discusses possible expansion and diversification, which were opened in the company. "Hide
by Margaret Sutherland, Verity Hawarden Source: Richard Ivey School of Business Foundation 10 pages. Publication Date: Aug 03, 2012. Prod. #: W12102-PDF-ENG
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