Chuck Smith, senior brand manager A.1. Steak Sauce, learns that Lawry will soon be launching a product steak sauce. He must determine whether A.1. should protect your business and, if so, A.1. should do. In making recommendations, it must take into account the competitive dynamics and work through the financial implications. "Hide
by Timothy Calkins Source: Kellogg School of the 8 pages. Publication Date: January 1, 2004. Prod. #: KEL010-PDF-ENG
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