The contours of the plan for the launch of the United low cost "airline in - the airline" to compete head to head with Southwest Airlines in the corridor of the West Coast. More United employee compensation and labor co-operation with the launch of the shuttle. Problems readers understand the potential benefits and effectiveness of positioning the airline-to-airline model and logic, or lack thereof, from the head-to-head competition. "Hide
by James D. Dana Source: Kellogg School Management 25 pages. Publication Date: January 1, 2004. Prod. #: KEL041-PDF-ENG
Related Case Solutions & Analyses:
Firestone Ford Tire Controversy (A)
Nick Fiore: Healer or Hitman (A)
Prepare Your Company for Global Pricing
GetConnected.com
Making the Grade (A)
Sears Roebuck and Co. (A): Turnaround
Nike Inc. in the 1990s (B): Strategy and Management Changes–1993-94
Managerial Networks
Antmobel (A)
Digital Equipment Corp.: The Endpoint Model (B2)
