This case is seen as a public reputation of the profession as it develops membership changes. Public image of professional relies on the credibility of its association for that through a rigorous certification and self-regulation, that the interests of its members place the client in the first place. This shows that if the association deviate from this goal, and instead focus on the welfare of their members, the public good will profession suffers. "Hide
by Ashish Nanda Source: Harvard Business School 3 pages. Publication Date: January 7, 2004. Prod. #: 904052-PDF-ENG
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