Electronic Arts (EA), the world's largest independent video game publisher, must decide whether to support the initiatives of Microsoft in online games. Historically, EA has been a platform agnostic, releasing versions of the names for all major platforms console. However, its leaders have serious concerns about Microsoft's strategy for its online gaming service, Xbox Live. Microsoft keeps tight control over the game functions and relationships with customers and refused to share the profits with the subscription online games publishers. Sony Playstation2 proposed conditions for online games that are acceptable to the EA. EA can afford to lose sales platform through Microsoft? "Hide
by Thomas R. Eisenmann, Justin Wong Source: Harvard Business School 22 pages. Publication Date: January 22, 2004. Prod. #: 804140-PDF-ENG
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