Strategic Use of the Secondary Market for Retail Consumer Goods Harvard Case Solution & Analysis

For many years the goods that went unsold or were returned were sold or disposed of, with little attention. More recently, companies have realized that they can significantly increase their income from the sale of these goods pay more attention to when, how and to whom they sell these products. Describes how the "secondary market" works and presents suggestions on how companies can best maximize their revenues from the use of the secondary market. "Hide
by Ronald S. Tibben-Lembke Source: California Management Review 16 pages. Publication Date: February 1, 2004. Prod. #: CMR278-PDF-ENG

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