David Dickens was from the business school for 10 years. At the time, his career flourished. However, like many multilingual, upwardly mobile MBA, he finds himself on the treadmill of international assignments. He considers whether he should join friends at a local business back dairy products in rural England. However, the situation is complicated by it as well in order to solve the global problem of marketing. "Hide
for Paddy Miller Source: IESE 3 pages. Publication Date: February 2, 2004. Prod. #: IES143-PDF-ENG
Related Case Solutions & Analyses:
Wi-LAN
Friendly Fenway Program: The Value of Experience Enhancement
Auto-Graphics, Inc. and the Library-Automation Industry-the New Technology Frontier
McDonald’s: Profile on Its Rise, Descent, and Return
Online Marketing at Big Skinny
Zucamor S.A.: Global Competition in Argentina, Spanish Version
Dwyane Wade
Spectio: A Digital Lighting Company
Godiva Japan: Think Local, Scale Global
Canopy Growth Corp.: Product Messaging for Recreational Cannabis
