Details of the events in the home video game industry from the late 1970s to the early 1990s. Tells the story of the rise and fall of Atari Corp, the dominant player in the arcade games and home video in the 1970s and early 1980s. During this period, Atari was the fastest growing company in the history of the United States, but the wild ride came to a stop in an accident in 1983, when the bottom fell out of the video game market, in part by the actions of Atari (in or inaction). Describes revival Nintendo home video game industry in the mid-1980s and its market dominance in the late 1980s and early 1990s. Address the value of the dormant spark demand and taking values in comparison with the other players in the industry. Part of a series of cases to study the competitive dynamics in the home video game industry since 1970, in the new millennium. Rewritten version of the previous two cases. "Hide
by Peter J. Coughlan Source: Harvard Business School 15 pages. Publication Date: February 17, 2004. Prod. #: 704487-PDF-ENG
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