Evolution of group companies Kiluva from 1986 to 2003. Focuses on how the entrepreneur Felix Revuelta developed a business model for franchising concepts Naturhouse sales for dietary supplements. The company has experienced explosive growth, especially in the period between 1997 and 2003, and Revuelta faces several challenges in making a company with 35 million euros in revenue of more than EUR 100 million over the next five years. "Hide
by Rama Velamuri Source: IESE 12 pages. Publication Date: Mar 03, 2004. Prod. #: IES103-PDF-ENG
Related Case Solutions & Analyses:
The Nonmarket Environment of Google
Open Skies: Allocation of Landing Slots at Hong Kong Airport
Slouching Toward Broadband: Revisited in 2005
Cap Gemini Ernst & Young: Global Merger (B)
Simulation of Prices Rates and Cash Flows (A)
Variance Analysis and Flexible Budgeting
CDnow (A)
Francisco de Narvaez at Tia: Selling the Family Business
NutraSweet in China (B)
Making the Grade (B)
