Consumer Direct - to provide products directly to consumers - is a dream of many companies. These companies use the Internet as an interface for receiving and processing customer orders, with the idea that the products can be supplied directly from the supply side for consumers, without stopping at intermediate channels. Although it is relatively easy to use the front of the consumer line, the opposite end is a difficult and complex. However, the organization of background operations can be a differentiating factor for the success of the company. Describes as a home delivery company, Streamline, used innovative logistics concept to make the background activities of the company as efficient as possible. "Hide
by Hau Lee, Seungjin Whang, Terry Taylor Source: Stanford Graduate School of Business 16 pages. Publication Date: March 19, 2004. Prod. #: GS16-PDF-ENG
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