It was January and the Porsche-legendary sports car manufacturer, would like to review the course strategy. Porsche management has always been not caring about the opinion of the securities market, buts its currency hedging strategy is something of a lighting rod for criticism. Although the results were positive for hedging currency, many experts believe that the Porsche was just "lucky than good." There was a growing nervousness among analysts that the company was actually speculating on exchange rates, and it was not in the best interests of shareholders. Analysts were estimating that more than 40% of the income should come from currency hedging. Porsche president and CEO, Dr. Wendelin Wiedeking, would now like to return to the impact of the company's management strategy.
This study Thunderbird Case. "Hide
by Michael Moffett, Barbara S. Petitt Source: Thunderbird School of Global Management 13 pages. Publication Date: April 24, 2004. Prod. #: TB0119-PDF-ENG
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