Prudential insurance company is trying to diversify financial services by creating a franchise investment banking. Prudential initial foray into the industry was its acquisition of Bache Group in 1982. In 2000 the company decided to withdraw from investment banking. The company has taken various strategic positions and human resource management strategies for 18 years, he has struggled to compete with the prestige of power. Despite efforts to create Prudential top-tier investment bank ultimately failed, other businesses and failed in this endeavor. "Hide
by Paul M. Healy, Boris Groysberg, Amanda Cowan Source: Harvard Business School 16 pages. Publication Date: 05 May 2004. Prod. # 104008-PDF-ENG
Related Case Solutions & Analyses:
Four Models of Corporate Entrepreneurship
Rapid Rewards at Southwest Airlines
DaimlerChrysler: Organizing the Post-Merger Integration
DaimlerChrysler: The Post-Merger Integration Phase
Knowledge-Worker Productivity: The Biggest Challenge
Manila Water Company
Google and Niantic Labs: The Professional Entrepreneur and Innovation in the Silicon Valley (B)
The New Rules for Crisis Management
Career at a Crossroad: Akhil and Roopa
Hubway (B): Note on the Critical Fractile
