Prada currently requires a significant amount of capital as to refinance debt that is maturing in the next six to twelve months, and to fund the expected growth in Asia (especially China) markets. Because financial markets are aware of the urgent need to Prada to raise capital, it is important for the board to develop a robust strategy to increase the required capital of at least € 1 billion. Although the press was suggesting that Prada will make an initial public offering, the company tried this several times in the past have not been successful, mainly because of bad timing (9/11, the SARS outbreak and the ongoing global financial crisis and the European sovereign crisis debt). Council wrote to Guido Santini investment bank Grupo Capo Milano, to come up with number of credible alternatives and strategies to attract the necessary capital. "Hide
by Steven Sapp Source: Richard Ivey School of Business Foundation 19 pages. Publication Date: August 17, 2012. Prod. #: W12153-PDF-ENG
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