Becca Brothers series of cases is part of the "Da Click" collection of cases written for use with high school students. Da Click is a successful local rap group that has attracted the attention of the national record companies Becca Brothers. The situation is a multi-issue negotiation of the first contract of record. There are issues that are comparable, distribution and integrative, thus presenting an opportunity to create and claiming value.
This Darden study. "Hide
by Sherwood C. Frey Source: Darden School of Business 2 pages. Publication Date: July 23, 2004. Prod. #: UV0532-PDF-ENG
