Edward Engelhardt Giberson, the owner, is a skilled glass-blower, whose business is on the verge of bankruptcy. He works in his studio almost every day, and its products are sold very well. On average, it has at least two weeks portfolio. He understands that his prices are too low, but the artistic nature of its products makes it difficult to set prices based on any systematic evaluation of the bid or the other products. In desperation, he turns to the consulting club nearby graduate business school for assistance in developing and pricing and production policy, which he hopes will lead to profitable operations and positive cash flow. Obviously, continuing "business as usual" is not an option for Giberson.
This Darden study. "Hide
by Richard Brownlee Source: Darden School of Business 8 pages. Publication Date: September 6, 2004. Prod. #: UV0235-PDF-ENG
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