This case traces the development of the global watch industry since its inception until the middle of 1990. In particular, it allows the reader to see some pretty significant changes in industry leadership, and a few striking examples of product redefining the way. The matter is quite rich in content allows the reader to determine the number of frequently repeated reasons to change the leadership in the industry.
This study Thunderbird Case. "Hide
by Andrew C. Inkpen Source: Thunderbird School of Global Management 11 pages. Publication Date: Sep 09, 2004. Prod. #: TB0121-PDF-ENG
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