Paybox.net AG was the world's first mass-marketable mobile payment system. Launched in 1999, at the height of the dot-com boom, it has been steadily losing ground. The company's founder and architect technology underlying Paybox, must decide if his production does not have a future, and if so, the marketing strategy should be. "Hide
by Michael parents, Harpreet Singh, Matt Werner, Julian Zhang Source: Richard Ivey School of Business Foundation 12 pages. Publication Date: September 21, 2004. Prod. #: 904E28-PDF-ENG
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