Product manager of a large automotive supplier to decide whether to reduce by 25% the price of the components for a major car manufacturer. Production has not yet begun, but significant resources have been put into place. On the other hand, the client is key to the company's strategy. In addition, the information system does not clearly measuring the economic impact of that decision. Morgan components will be better off accepting the contract? Product Manager will be judged according to the accounting numbers, and they can look bad if it takes -. Even if the company is in a better position "Hide
by Luis Palencia, Albert Fernandez Source: IESE 10 pages. Publication Date: September 21, 2004. Prod. #: IES092-PDF-ENG
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