Considering growth options run that turned her into the main controller technology of flash memory in a rapidly growing position in the emerging industry of digital photography. The new CEO must decide whether LexarMedia must maintain its identity as a digital photography company and market-oriented growth by expanding its presence in photo, or to engage in technology, economic growth through technology Lexar in emerging markets, such as USB flash drives and MP3-players. Key skills include:. Management of the new creation industry, launch control growth, and the role of the individual in the firm determination of the strategy of "Hide
by Maria Tripsas, Emily Thompson Source: Harvard Business School 23 pages. Publication Date: October 15, 2004. Prod. #: 805062-PDF-ENG
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