Elixir Technology small business software development, based in Singapore, which is developing the data analysis and reporting software and provides technical training and consulting services. By May 2003, he successfully sold this software to corporate customers in Singapore, China and Japan, after a very adaptive marketing strategy in each market. Now managing director is considering entering the Middle East, but it is necessary to choose an exit strategy for a quick profit on the current window of opportunity. Affordable choice of entry include direct input and multiple options of partnership. "Hide
by Kenneth J. Hardy, Elizabeth O'Neil Source: Richard Ivey School of Business Foundation 31 pages. Publication Date: October 20, 2004. Prod. # 904A12-PDF-ENG
Related Case Solutions & Analyses:
Sony-FIFPartnership Marketing Program: The Value of Sponsorship
Kalashnikov: Whats in a Name (B)
Amway in China (A): New Business Model
Myths About Diversity: What Managers Need to Know About Changes in the U.S. Labor Force
Safe Water Network in India
Rwanda Backpackers
Quantitative Marketing Assignment
Andrew Sullivan and Faraway Ltd
Colbun and the Future of Chile’s Power, Chinese Version
Marketing the Nissan Micra and Tata Nano Using Social Media
