Florentino Perez, president of Real Madrid, Europe's leading football team, preparing for a press conference in which he will be asked about his plans for the upcoming season. Economic successes and failures of some sports during the previous season, is a scenario in which planning decisions. "Hide
on F. Asis Martinez-Jerez, M. De Rosario Albornoz Source: Harvard Business School 27 pages. Publication Date: November 2, 2004. Prod. #: 105013-PDF-ENG
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