Designed as an overview of all aspects of the strategy process: industry analysis, positioning, dynamics and stability, as well as the scope of its corporate strategy, including vertical integration, horizontal diversification, and location issues. Ice-Fili is the largest ice cream producer in Russia in 2002, but faces strong competition from Nestle despite its success over other multinational competitors. Provides detailed exhibits that allow for more in-depth analysis. Rewritten version of the previous case. "Hide
by Michael G. Rukstad, John R. Wells, Pai-Ling Yin Source: Harvard Business School 21 pages. Publication Date: November 5, 2004. Prod. #: 705441-PDF-ENG
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