In April 2004, Google announced that it is launching its long-awaited IPO. Looks at the unconventional auction format IPO of the world's most popular search engine, the role of investment banks in the IPO, and the implications for corporate governance and stock assessment of the dual-class share structure. "Hide
by Didier Cossin, Dinos Constantinou Source: IMD 29 pages. Publication Date: 26 November 2004. Prod. #: IMD185-PDF-ENG
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