Todd Wilson, a managing partner in the development of educational technology corporation needed to determine the targeting, positioning and sales strategy for its innovative interactive applications of mathematics in the college market. This required to determine what types of colleges and purpose which stakeholders to focus on within institutions. His task was complicated by the unclear objectives of NGOs and different motivations of teachers, students, administrators, and colleges to adopt software technology training. The main difficulty in making innovations in large non-profit organizations and issues in the field of marketing agencies with a complex decision-making processes, several powerful and conflicting motives. "Hide
on Mohanbir Sawhney Source: Kellogg School Management 24 pages. Publication Date: December 1, 2004. Prod. #: KEL095-PDF-ENG
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