Hoping to change the way Canadians think about buying flowers, the owner of Bloom Flower Co. recognized the importance of "Wow!" factor and the European model in its design florist Bloom. Opened in 2002, Toronto florist was always provided with a unique array of exotic cut flowers for everyday or purchase individual or corporate event. Bloom delivery service was based on intimate and welcoming, and laid-back approach that focuses on providing meaningful solutions flower human needs. Bloom success has not gone unnoticed, as several additional younger and hipper flower shops in the area began with the opening of Bloom. A number of issues of business and management services should be addressed to grow Bloom. "Hide
by Larry Menor, Jacob Cho Source: Richard Ivey School of Business Foundation 19 pages. Publication Date: December 3, 2004. Prod. #: 904D22-PDF-ENG
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