Apple is reaping the benefits of its innovative music player, Ipod. However, its PC and server business continue to hold small relative market share in the global PC market in the last few years. Will bid to attract new users to Mac? Will Apple be able to produce another advanced device quickly? "Hide
by David B. Yoffie, Barbara J. Mack Source: Harvard Business School 9 pages. Publication Date: January 6, 2005. Prod. #: 705469-PDF-ENG
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