In this case, students should create a plan to launch a new integrated circuit that reflects the complexity of decision-making and the power value of the supply chain. Power Integrations, Inc, is a leading global supplier of integrated circuits for switching suppliers. In 2002, the company is preparing to launch LinkSwitch, new analog power conversion chip designed for products that require less than 3 Watts. Potential applications include electric battery chargers for cell phones, cordless phones, PDAs, digital cameras and portable audio devices. Advantages of the new chip includes losing weight and increasing energy efficiency. "Hide
by Mark Parry, Melanie Jones Source: Darden School of Business 16 pages. Publication Date: January 12, 2005. Prod. #: UV2958-PDF-ENG
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