NEECHIE GEAR: PIVOTING IN AN ABORIGINAL START-UP Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

NEECHIE GEAR: PIVOTING IN AN ABORIGINAL START-UP Case Solution

1.1 METHODOLOGY

Mr. Netmaker initially started the business in a retail model then he focused on wholesales model. Both of these models provide the benefits to the growth of the business but the returns were not sufficient as it was expected. Therefore,Mr. Netmaker proposed some alternative solutions in the form of some plans for the solution of the problem. Plan C as proposed involves the business to focus 100% on the clothing line by targeting the potential wholesale sellers who can provide more business for the company, which would require huge investment to be made whereas, by using the drop shipping companies which use the print and ship the product on demand method, the demands could be fulfilled.

Plan D requires the company to open certain pop up shops in the high traffic places that can significantly help in increasing the revenues for the company by increasing the customer base. The task can be accomplished by communicating the benefits with the larger audience in the potential areas like in Edmonton, Calgary and the Winnipeg. However, the company would require proper skilled staff for this purpose who can handle the sales and the promotion of the business of the company. Moreover, proper revenue system should be provided for the motivational factor of the staff because it’s only the human resource that can provide the competitive edge in the business.

Plan E requires the hiring of the competent and the experienced sales manager who can also work as a partner in the business with a salary of $ 40,000 to $ 50,000 yearly. However,this involves high degree of risk of trust. Moreover, the government quickly hires aboriginal people quickly with the premium salary, which results in the lack of availability of such people in the market.

1.2 MAJOR FINDINGS

By understanding the different methodologies to solve the possible solutions, it can be seen that all the different plans of the company for its future growth have some benefits as well as some risks attached to them. In taking it from the current scenario, it can be seen that the major issues is hiring of the aboriginal partner who is highly required by Mr. Netmaker. In order to focus on the major decisions for the future growth of the business, he should leave and handover the irrelevant task to some junior staff on whom he could trust as well.

1.3 RECOMMENDATIONS

The recommendation in this current situation is that Mr. Netmaker should focus on hiring the aboriginal partner for his business irrespective of the salary that is required to pay. With the $100,000 owned from the bank of Canada, the company should start opening pop up shops in the high traffic area to promote its business, which can be easily managed with the help of that skilled aboriginal partner. Moreover, this would also help Mr. Netmaker in focusing the other major decisions relating to the growth of the business. For the promotion of the products, Mr. Netmaker can easily be involved in various speaking events which cannot only help the business in promoting the products but also revenue of approximately $2,000 could be earned from it.

1. ANALYSIS AND EVALUATION

In order to perform the analysis in the given scenario, some models are used in this report which is summarized as below:.........................

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