5g Digital Product – Market Analysis Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

5g Digital Product – Market Analysis Case Study Analysis

Define: This stage of the model involves identifying the user needs and problems. This stage will ensure that the organization resonate well the consumers and understanding the pain point of the industry. One of the aim concern for 5G users is threat to privacy as a huge number of devices will be connected through the technology. Various consumers complained that their locations were accessed and attacks were launched on devices due to 5G vulnerabilities. Moreover, it also hijacked the public channel use to broadcast emergency alerts.

Ideate: This stage will involve creating solution for problems identifies in step in order to facilitate customers. This stage will involve techniques such as brainstorming, various ideas will be collected and the most suitable solution will be implemented. For instance, Ultra-Reliable Low Latency Communication (URLLC) service can be used to remove the security threat asthis service will refer to the user’s profile to determine which slice to use each time someone try to access the phone or establish a connection. (N, 2020)

Prototype: This stage will ensure that the solution is tested to assess whether the problem is being resolved or not. For instance, the employees or the executives of the organization will use 5g devices and try to access each other’s phones to assess whether the Ultra-Reliable Low Latency Communication (URLLC) removes the threat.

Test: This stage involves launching the prototype and getting customer’s feedback whether the security threat has been reduced or not.

RACE PLANNING FRAMEWORK

Moreover, it is concluded for external research that firms along with AT&T involves in the 5G product experiences challenges in effective marketing of the product due to lack of awareness of the product, weak marketing message i.e. core creative concept and branding of the product. Therefore, the RACE planning framework has been used.

Reach: In order to engage the customers and target the right segment, the firm offering 5G services would most likely win the confrontation in the 5G market by marketing its products on wide business platforms or getting private testimonials form business executives, marketing using face book, twitter, LinkedIn with the marketing message “5g is fundamental for IoT” in order to attract the business’s using IoT.

Act: it will be advised to the business to have online live videos where the product expert and business using 5G devices for IOT will share their experience and ask questions regarding 5G.

Convert: In order to target the potential customers, identify the trend of the most preferred mobile phone by business executives and the larger segment in order to collaborate with those companies and offer built in 5G connectivity in those devices.

Engage: in order to engage the customers and acquire potential customers, the 5G developers will need to employ methods such as direct talk with business professionals.

Conclusion

The product is considered to have significant growth and generate adequate revenues and profits for the developers in the future as it is fundamental to support large amount of data sharing and for the Internet of Tings application as it requires huge connectivity and speed which 5G offers. The problems associated with 5G incudes lack of awareness among customers, weak branding and marketing message of the product and security threats associated with the product.

Therefore, in order to resolve these issues RACE Planning framework and design thinking approach was used which concluded that UURLC service should be used to resolve the privacy concerns, 5G connectivity services should be built in most used phones such as IPhone, strong marketing message should be conveyed and direct talks with consumers or private testimonials form executives methods should be employed to increase brand awareness.

In order to implement the strategies or solutions specified above, a detailed implementation plan is provided in Appendix 1 which comprises of Goals, Objectives, timeline for the project along with the development areas, critical success factors and key performance metrics.

References: The duration, timeline, documents and the questions asked in the interview with the AT&T professionals regarding the 5G product are provided in Appendix 2 whereas, the literature references are provided separately at the end of the case report..............................

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