3M: Negotiating Air Pollution Credits (A) Case Solution
An offered transaction credits related to emission of air pollution between 3M (now Imation) and Procter and Gamble is described. Though such trading is supported under national environmental laws, 3M had embraced a firm-wide policy against such deals.
Procter and Gamble wants the credits and is an important 3M customer. Public officials and local citizens are sharply split on the planned deal.
This is just an excerpt. This case is about STRATEGY & EXECUTION
PUBLICATION DATE: February 12, 1997