ESPE, the market leader, is a medium-sized German manufacturer of precision dental impression material competition in a shrinking market. For business development, especially invests heavily in innovative materials impression and associated distribution mechanisms. Sandwiched at reducing market competition increasingly use their own channels (delivery mechanisms) and the brand (trademark) of the ESPE to maintain its market share. There is a potential violation. Explores how ESPE organized to run on options embedded in its intellectual property rights. "Hide
by James J. Conley, Susan Deutsch, James Field, Richard Wong Source: Kellogg School Management 19 pages. Publication Date: January 1, 2006. Prod. #: KEL288-PDF-ENG
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