2b Design: Creative Social Business in Lebanon Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

2006 marked the beginning 2b design, social organization, established in Lebanon, and specializes in handmade furniture and decorative items. Raja Mubarak and his wife, Benedict de Blavous, created a business enterprise focused around social mission, namely the preservation of endangered art, architecture and heritage through works of art and the use of marginalized people, especially the disabled and unable to work. On collection and use of wrought iron and wooden pieces found in the scrap yards of old Lebanese houses from the Ottoman Empire, 2b Design managed to keep the heritage that is increasingly threatened by touching and improving the troubled life and maximize the positive environmental impact and external factors on recycling and reuse of waste materials. Mission 2b Design has been eloquently stated as "to restore broken invisible beauty." According broken, he referred to the disappearance of the traditional heritage of the Middle East and the people, socio-economic status or disability prevents them to lead a decent life. 2b Vision Design to repeat the same concept in different countries outside Lebanon. founders were passionate about exploring various channels, which gradually scale of influence of the business meeting the dual challenge of long-term stability and conversion of life. "Hide
by Alexandra Tarazi, Dima Jamali Source: Richard Ivey School of Business Foundation 9 pages. Publication Date: October 26, 2011. Prod. #: W11392-PDF-ENG