Toyota is a big, global supplier and plans to become the world's largest automaker, striving for 15% of global sales. Toyota aims to become a leader in hybrid electric car industry, and based on changes in the industry and the perception of the customer to bring the plan to the end. Toyota task is to develop consumer attitude and intention to purchase from an early adopter, niche market model of universal acceptance in the mainstream. "Hide
by Jeff Saperstein and Jennifer Nelson Source: Richard Ivey School of Business Foundation 27 pages. Publication Date: February 3, 2004. Prod. # 904A03-PDF-ENG
Related Case Solutions & Analyses:
Private Equity at Work: Purchasing Cake Masters
Cartridge World: The Master Franchise Opportunity
Tsingtao Brewery Co. LTD. (B)
Marico Industries Ltd. Central Sales Organization
Canadian Firearms Program
ALPES S.A.: Joint Venture Proposal (A)
Infinet Communications -D
Wheels Group: Evolution of a Third-Party Logistics Service Provider
Cigarette Wars (B)
Hewlett-Packard in 2004
