Stack Brewing, a start up craft brewery, has a capacity of around 5,600 liters per month based on twelve 117-litre batches every week. A government permit predicated on growth and job creation potential will help foster output capacity by five times, necessitating the development of marketing communication strategies and additional distribution.
The owner cannot afford a listing in the Beer Store, the distribution monopoly possessed by Labatt Breweries of Canada and Molson-Coors Canada Inc., and his incentives for communications is small. While this situation provides the opportunity for pupils to do quantitative analysis based on earnings and market size, the focus of the case, nevertheless, is on an improved supply and communication strategy. Ron Mulholland is affiliated with Laurentian University.
Stack Brewing A Little Brewery in the Big Nickel case study solution
This is just an excerpt. This case is about SALES & MARKETING
PUBLICATION DATE: May 21, 2015 PRODUCT #: W15161-PDF-ENG
