The owner of 401 Games (John Park), was wondering where to take his shop in the future. One of his various product lines, board games, was in the middle of a huge expansion and he was at the vanguard in the Toronto market. This provided many chances for him to explore. As had most of his adversaries, he could expand into online sales. As for his bricks-and-mortar shop, he would get the opportunity in the following year to rent added space out as the third and second floors of his current building would become accessible. If he were to give that space on rent, he pondered he would commence a board game cafe. Another alternative open to him was to open more stores in alternative cities, or other parts of Toronto totally.
This is just an excerpt. This case is about SALES & MARKETING
PUBLICATION DATE: June 15, 2015 PRODUCT #: NA0363-HCB-ENG
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